Maximizing your profits through a supermarket broker

The process of marketing goods and meeting sales targets can be a tough challenge and require more than just a good team and strategy. Targeting consumers is complex and will emerge from no one factor but a combination of merchandising practices that together can help businesses increase sales and profits. Particularly in the food industry, supermarket sales and merchandising can be very competitive, and if you are a retailer it could be beneficial to consider using supermarket broker to keep up with your opponents. Supermarket brokers can provide merchandising services that include branding and marketing of a product, predications and forecasts of trends in marketing and the economy, stacking and presentation of product displays in store and recommendations on stock orders, pricing and discounts. Outsourcing a supermarket broker will help effectively meet consumer demands and often improve time and cost efficiency in a business.

In supermarket sales andmerchandising, aesthetics play a large role in enticing consumers to buy products. A well designed display can be the make or break of a consumers decision whether or not to buy a product. Supermarket sales and merchandising teams are generally able to forecast 12-18 months ahead of marketing and economic trends, allowing them to keep up with movements in consumer demands and stay ahead of fashions, trends and seasons.

While store employees traditionally stacked shelves, many store-owners are finding it increasingly efficient to delegate these jobs. More specialized workers such as supermarket brokers, manufacturers, vendors and wholesalers are able to apply their expertise in particular food areas to producing effective displays, resulting in often better quality consumer targeting and allowing stores to reduce employees.

                                                                     

Sales and merchandising in the food and supermarket industry is vital to meeting sales targets and increasing profits to make your business successful. Though there are many ways to approach the marketing of products supermarket brokers have proven themselves in providing high quality, efficient and cost effective sales and merchandising services. 

Increase Sales Through Food Broker Services

One of the biggest challenges for NZ food companies and manufacturers is determining the best method to sell and deliver their foodstuffs to retail outlets in NZ. Many companies have delivery chains set up and personally deliver their product to foodstuffs outlets in NZ, however, if the company is not consistently delivering a high quantity of food this can get costly and time consuming. Another option is to hire a food broker. This can be an especially helpful tool for smaller food companies, or those who have no food brokerage experience. The main benefit of a food broker is that they can develop and manage relationships with retailers allowing your company and employees to focus on more important business related activities. 

There is a lot of time and energy that goes into establishing relationships with foodstuffs NZ retailers. Determining exactly where product will be sold is one part, then establishing prices, margins and delivery method and frequency is a whole other part that can get quite complicated quickly. If you are considering hiring a food broker for your foodstuffs NZ needs it is best to start by educating yourself about the role a food broker would play in your company. After deciding to use a supermarket broker you must determine if you want to use an independent broker or a brokerage house. Independent brokers are often more economical and can dedicate more time to your product, however they don’t always have as many foodstuffs connections as a brokerage house may. Larger corporations usually have a large staff with experts for each product type.

Try interviewing several food brokers to learn more about the services they offer, their individual specialties and what kind of business recommendations they have for your brand. By checking out a few different companies, you will get an idea of the one that is best suited to you and your brand.

Grocery Sales Agencies

Using New Zealand Grocery Merchandising to Increase Sales

Merchandising is important to any retail business. However, merchandising strategy differs from industry to industry depending on the products being sold. One industry where merchandising is extremely important is infast moving consumer goods (fmcg). These products are sold quickly, and at a relatively low cost (hence the name fast moving consumer goods). They possess low decision involvement from the consumer and are generally bought as impulse purchases. These could be everyday items such as toothpaste, chips, chocolate, bags, pens, cleaning products and low cost household items. Fmcg merchandising is crucial to supermarket sales and sales of these products, especially in New Zealand grocery merchandising. Because they are sold frequently and have a relatively high turnover rate and high level of demand from consumers, the way fmcg products are marketed and displayed in retail outlets greatly influences sales. There is a direct correlation between supermarket sales and merchandising. Looking at New Zealand grocery merchandising, for example, if fmcg merchandising is done well, fmcg sales will increase as a result. The decision to purchase fast moving consumer goods among consumers is usually rapid, so the consumer will generally grab the first product he or she spots, or any product which is conveniently displayed and easily accessible. New Zealand grocery merchandising can use this knowledge as a benefit to their marketing efforts and strategically display products where consumers can easily find them. Furthermore, to increase supermarket sales and merchandising for a specific product, a merchandiser might create a special display at the entrance of the store, position items in the checkout lane, or place goods they are trying to increase sales of at eye level (this is proven to lead to more sales, because the specific product is generally the first on the consumer sees). The benefits of fmcg merchandising are numerous. Not only do products look more presentable and well displayed, but supermarket sales and merchandising increase, merchandising consultants can provide marketing tips and they are generally very knowledgeable about the current state of the market and can provide accurate market forecast reports. Fmcg merchandising consultants are experts in creating good looking displays, arranging products and making a retail store visually appealing and inviting to customers. Hiring a supermarket sales and merchandising consultant to do this work saves store managers time, while allowing other employees to focus on their jobs and expertise areas. A supermarket sales and merchandising expert has the potential to dramatically increase sales and raise revenue, but it is important to find a merchandiser who will be a good fit with the retail business. One of the most important qualities of a supermarket merchandiser is someone who is trustworthy. Other qualitiesto take into consideration include the merchandiser’s experience with fmcg merchandising, feedback from current New Zealand grocery merchandising clients, sales portfolio and current list of clients (in order to avoid working with competitors). Selecting the right New Zealand grocery merchandising consultant will lead to increased supermarket sales, happy employees and happy customers.

  Supermarket Sales and Merchandising | Foodstuffs NZ