One of the biggest challenges
for NZ food companies and manufacturers is determining the best method to sell
and deliver their foodstuffs to
retail outlets in NZ. Many companies have delivery chains set up and personally
deliver their product to foodstuffs outlets in NZ, however, if the company is
not consistently delivering a high quantity of food this can get costly and
time consuming. Another option is to hire a food broker. This can be an especially helpful tool for smaller
food companies, or those who have no food brokerage experience. The main
benefit of a food broker is that they can develop and manage relationships with
retailers allowing your company and employees to focus on more important
business related activities.
There is a lot of time and energy
that goes into establishing relationships with foodstuffs NZ retailers.
Determining exactly where product will be sold is one part, then establishing
prices, margins and delivery method and frequency is a whole other part that
can get quite complicated quickly. If you are considering hiring a food broker
for your foodstuffs NZ needs it is best to start by educating yourself about
the role a food broker would play in your company. After deciding to use a
supermarket broker you must determine if you want to use an independent broker
or a brokerage house. Independent brokers are often more economical and can
dedicate more time to your product, however they don’t always have as many
foodstuffs connections as a brokerage house may. Larger corporations usually
have a large staff with experts for each product type.
Try interviewing several food
brokers to learn more about the services they offer, their individual
specialties and what kind of business recommendations they have for your brand.
By checking out a few different companies, you will get an idea of the one that
is best suited to you and your brand.
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